Starting with the challenging branding quiz we looked at well-known design specialties like B&B Studios, Wolff Olins, Design Bridge and Minale Tattersfield. After which we were exploring the meaning and types of case study as well as testing a theory in systematic manner. In order to practice we were divided into groups of three aimed to investigate any case by collecting and evaluating data. In theory, case study is an intensive analysis of an individual unit as a person or community stressing developmental factors in relation to environment. (Merriam-Webster, 2015)
First of all, our brand is “Bear Nibbles” which is designed by B&B Studio in East London, UK. The history is based on real experience of founder Hayley who was inspired to make being healthy easier and tastier. Her research published in January 2009 shows that bear drifted into cities to forage are 30% fatter and 30% less active in comparison with bears in the wild. The packaging itself has a matt finish, minimalistic and cartoon-like that creates trustful, organic and guilt-free feeling. It states the natural status by attractive words like “pure fruit” or “no added nonsense”. The consistence of playful visual language, collective cards and healthiness orientated on both adult and children audience. Also the name of the brand “Bear” suggest the purity by similarity to the word “bare”. Besides being friendly the brand includes marketing strategies like the idea of 5p donation for WWF in every pack as well as interactive animal cards persuade consumers buy more of the product.
By the end of the presentation, we were advised to compare this brand to the similar products. The “Propercorn” designed by the same B&B Studio company has a similar branding concept by matt and modern packaging. Important to mention that both of these brands consist of stylish visual identity and at the same time communicate in simple languages. Regarding the price which is affordable but a little but more expensive than, for instance, the original Tesco popcorn. Therefore, they are orientated on urban and health conscious type of people of any age who appreciate creativity and arts in visual dimensions.